I'm an Assistant Professor of Marketing at the David Eccles School of Business, The University of Utah. My research aims to understand consumer psychology and behavior via language, with a primary focus on the interplay between emotions and cognitive processes. My pronouns are she/her/hers. I speak English, Mandarin, and a little bit of Spanish.
Our department (MKTG) is recruiting PhD students for the 2025 Fall cohort. If you are interested in working with us, please find more info and submit your application here. Our program provides competitive funding, opportunities for professional development, and a collaborative academic community. The deadline is December 15, 2024. Come join us at The U and experience life in stunning Salt Lake City!
