Wu, Alisa*, and Vicki Morwitz, “Are Female Consumers Emotional? Understanding Gender Stereotypes in Online Reviews,” Marketing Science, Special Session, Miami, FL, 2023.
Wu, Alisa*, and Vicki Morwitz, “Are Female Consumers Emotional? Understanding Gender Stereotypes in Online Reviews,” Marketing Science Conference on Diversity, Equity and Inclusion, Southern Methodist University, Dallas, TX, 2023.
Russman, Daniel*, Alisa Wu, and Eric Johnson, “When They Claim from What They Claim: Developing a Semantic Query Theory to Understand Social Security Benefits Claiming Decisions,” Society for Consumer Psychology, Puerto Rico, 2023.
Wu, Alisa*, and Vicki Morwitz, “The Impact of Online Review Linguistic Features on Review Writers and Readers,” Society for Judgment and Decision Making Conference, Working Paper Session, San Diego, CA, 2022.
Wu, Alisa*, and Melanie Brucks, “Language Similarity Predicts Solitary Idea Generation,” EMAC Conference, Budapest, Hungary, 2022.
Wu, Alisa*, and Pankaj Aggarwal, “4D: The Four Dimensions of Anthropomorphism – Manipulations and Measures,” Association for Consumer Research Latin American Conference, Quito, Ecuador, 2022.
Wu, Alisa*, and Vicki Morwitz, “The Impact of Online Review Linguistic Features on Review Writers and Readers,” Society for Consumer Psychology Conference, Working Paper Session, 2022.
Wu, Alisa*, Maayan Malter, and Gita Johar, “When Products are People: The Impact of Anthropomorphism on Recycling,” Society for Consumer Psychology Conference, 2022.
Wu, Alisa*, and Melanie Brucks, “Language Similarity Predicts Solitary Idea Generation,” Society for Consumer Psychology Conference, 2022.
Wu, Alisa* and Vicki Morwitz. “The Impact of Online Review Linguistic Features on Review Writers and Readers,” Association for Consumer Research North American Conference, 2021.
Wu, Alisa*, and Pankaj Aggarwal, “4D: The Four Dimensions of Anthropomorphism – Manipulations and Measures,” Association for Consumer Research North American Conference, 2021.
Wu, Alisa*, Maayan Malter and Gita Johar, “When Products are People: The Impact of Anthropomorphism on Recycling,” Association for Consumer Research North American Conference, 2020.
Wu, Alisa*, and Jing Jiang, “Less Time, More Procrastination? The Effect of Time Pressure on Task Initiation,” Association for Consumer Research North American Conference, Data Blitz, Dallas, TX, 2018.
Wu, Alisa* and Jing Jiang, “Partner or Servant: How Anthropomorphized Brand Role Releases the Negative Effect of Social Exclusion,” Association for Consumer Research North American Conference, Working Paper Session, San Diego, CA, 2017.
Wu, Alisa*, and Jing Jiang, “How Scarcity Influences Mate Preference in Romantic Relationship and Subsequent Mating Strategy,” Association for Consumer Research North American Conference, Working Paper Session, San Diego, CA, 2017.
Pang, Ying, Alisa Wu*, and Jing Jiang, “Magic Numbers: Expressing Information in Odd Numbers Increases Preference for Healthy Products,” Annual Conference of JMS China Marketing Science, Guangzhou, China, 2017.
Winner, Outstanding Paper Award
Wu, Alisa*, and Jing Jiang, “Less Time, More Procrastination? The Effect of Time Pressure on Task Initiation,” Annual Conference of JMS China Marketing Science, Guangzhou, China, 2017.